What people really want to learn about story

When I started StoryCraft in 2017, I was excited, thrilled even, to teach people about story structure so they could tell better stories. What I didn’t know then was that people didn’t need story structure, they really wanted to learn something else. My first clue was when clients and workshop participants asked over and over […]

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When a Simple Question Makes You Freeze

You know that thing where you’re in a group and someone asks you something that seems innocent like “where are you from” or invites you to “tell me about yourself” and you just freeze? Yeah, me too. My mind races. I’m trying to analyze my audience, gauge the situation, and figure out how much energy […]

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October 2020 Book Review

October was a very busy month, largely due to launching the Perfect Story Formula for the first time. However, I did read the books pictured above and listened to Moriarty by Anthony Horowitz and Squirm by Carl Hiassen. It was so busy that I’m feeling good that I managed to read at all, to be […]

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4 Ways to Tell exciting stories about your (boring) life

4 Ways to Tell Exciting Stories About Your (Boring) Life

You probably think your life is pretty routine and that you don’t have exciting stories to tell. You get up, eat breakfast, go to work, take kids to school, study yourself, write, whatever it is that you do to fill your days. This mundane life does not seem to be the stuff of stories, let […]

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Personal Stories are Professional Stories

Everything is up for grabs this year, nothing is certain, and a lot of us are in transitions we never expected. People have lost jobs or realize they don’t want to keep working the way they used to.  That means there are a lot of people out there looking for a new direction that probably […]

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Why Controlling Your Story Matters

Life feels wildly out of control these days. COVID-19 has taken all our plans and pulped them. Some of us have been thrust into the wild world of homeschooling and others are isolated like never before. It can feel like we don’t have many choices. It can feel like we don’t have control of our lives anymore. […]

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Why Personal Stories Help you Connect with your Audience

In the fall of 2014, I gave an orientation for new international staff at the Dutch university I worked at. In designing the program, I called on 5 years of experience teaching Intercultural Awareness and more than 15 years of experience living abroad. By then, I had lived in 6 countries on 3 continents. I […]

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diagram showing a structure for personal-professional story

A Story Structure for Your Personal-Professional Story

Every workshop I give starts with a story. You’d expect as much. But every workshop I give starts with a personal story, one that often includes my family members and that tells people both who I am and what story can do. For me, there’s no other way to go. When I give a workshop […]

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