How to Customize your Story and Connect with People

In the past, I’ve written about how you can start a story library and how you can pick the right story for the moment. Today, I want to share with you a method to customize your story for your audience while you’re telling them and offer you a free Audience Analysis Worksheet that identifies the […]

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Why Personal Stories Help you Connect with your Audience

In the fall of 2014, I gave an orientation for new international staff at the Dutch university I worked at. In designing the program, I called on 5 years of experience teaching Intercultural Awareness and more than 15 years of experience living abroad. By then, I had lived in 6 countries on 3 continents. I […]

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Why You Should Stop Pitching and Tell Stories Instead

I’m anti-pitching. Apples have become my metaphor for pitching. When you develop a pitch, it’s like buying a basket of apples. You pick out the best apples of the season. You polish them individually. You even ask a couple of friends to taste your apples and tell you if they like how they taste. Then […]

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