How to Customize your Story and Connect with People

In the past, I’ve written about how you can start a story library and how you can pick the right story for the moment. Today, I want to share with you a method to customize your story for your audience while you’re telling them and offer you a free Audience Analysis Worksheet that identifies the […]

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You Need a Story Library

None of us have just one story. We have a multitude of stories. We have a multitude of identities and selves that all need their own stories. I am a mother and a reader and a writer and an entrepreneur. I am also an immigrant, Chinese, American, Dutch, woman, and so much more. So are […]

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Why Controlling Your Story Matters

Life feels wildly out of control these days. COVID-19 has taken all our plans and pulped them. Some of us have been thrust into the wild world of homeschooling and others are isolated like never before. It can feel like we don’t have many choices. It can feel like we don’t have control of our lives anymore. […]

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Learn Malcom Gladwell’s Most Valuable Storytelling Tool

Malcolm Gladwell is a 56-year-old Canadian living in New York City, a runner who loves cars, and probably our most popular public intellectual. Except that he isn’t really a public intellectual, he’s a storyteller. That’s how he describes himself, a storyteller. I’ve been a Gladwell fan for a long time. According to my reading journal, […]

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Why Personal Stories Help you Connect with your Audience

In the fall of 2014, I gave an orientation for new international staff at the Dutch university I worked at. In designing the program, I called on 5 years of experience teaching Intercultural Awareness and more than 15 years of experience living abroad. By then, I had lived in 6 countries on 3 continents. I […]

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Why You Should Stop Pitching and Tell Stories Instead

I’m anti-pitching. Apples have become my metaphor for pitching. When you develop a pitch, it’s like buying a basket of apples. You pick out the best apples of the season. You polish them individually. You even ask a couple of friends to taste your apples and tell you if they like how they taste. Then […]

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Self-Editing your Social Media

Everyone’s on social media and some people seem to mix the personal and the professional fairly willy-nilly. It’s not just Hollywood stars showing us their kitchens but also entrepreneurs posting gifs of themselves dancing with their babies. The personal and the professional are more intertwined than ever these days. If you’re posting on social media […]

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