shovel and rake

Stop telling the wrong story and start telling your story

We tell stories when we’re asking for things. Kids do it when they explain all the circumstances that require them to own the latest gadget. As adults, a great deal of the storytelling we do is in a business setting. This starts when you write a cover letter for your CV and continues through your […]

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Tell your Story, Minus the Barnacles

Imagine my dismay when I discovered a book with the same title as my official business name. I felt a bit dumb. I felt a bit silly. But most of all, I was curious. What would a book called Storycraft be about? I ordered the book in early April after finishing Christopher Vogeler’s Writer’s Journey, […]

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Talk about Yourself

Yesterday, I started reading Carmine Gallo’s The Storyteller’s Secret. Gallo has written a series of presentation books, all of which boast airport bookstore titles: Talk Like TED: The 9 Public-Speaking Secrets of the World’s Top Mind The Presentation Secrets of Steve Jobs: How to be Insanely Great in Front of any Audience The Innovation Secrets […]

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