Your story is just like everyone else’s

You want to tell a unique story. But can your story achieve uniqueness? It can. But the underlying themes probably aren’t so special and that’s a good thing. Most stories, almost all of them, work within one or more universal themes. A universal theme is a core question or issue that the story addresses. Think […]

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Talk about Yourself

Yesterday, I started reading Carmine Gallo’s The Storyteller’s Secret. Gallo has written a series of presentation books, all of which boast airport bookstore titles: Talk Like TED: The 9 Public-Speaking Secrets of the World’s Top Mind The Presentation Secrets of Steve Jobs: How to be Insanely Great in Front of any Audience The Innovation Secrets […]

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Your Story : The Beginning

First words matter. First words grab the audience’s attention and invite them into your world to hear the rest of your story. Or they don’t. It’s an either-or proposition most of the time. You need a strong beginning for your story. Strong story openings convey the storyteller’s urgency and include just enough information to keep […]

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